Understanding client requirements in website development – Tips that make a difference!

One of the most overlooked, yet crucial steps in web development is understanding your client's needs. Misalignment here leads to rework, delays, and a less-than-stellar end product.

Here are 5 tips to get it right from the start:

1. Ask open-ended questions
Don’t just ask what they want, ask why. Learn about their goals, audience, competitors, and challenges.

2. Define clear objectives
Are they looking for leads? Branding? E-commerce sales? Set KPIs early so everyone is aligned.

3. Create user personas together
Understanding the end-user helps shape layout, functionality, and content.

4. Document everything
Write a detailed brief covering scope, features, timelines, and expectations. Share it and get approval.

5. Use visual aids
Wireframes, mood boards, or reference sites help translate abstract ideas into concrete direction.

Whether you're a freelancer or part of an agency, solid discovery leads to smoother projects and happier clients.

Have your own tips or go-to questions during the discovery phase?
- Keyur Thanki
Project manager
Brightness Group (India)